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INDIGO 2025

The Price is Right: Mastering Steam Discounts

June 25, 2025 • Rotterdam, NL • EN

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About the Talk

Alisa Jefimova dives deep into the mechanics of Steam discounting: when to discount, how much, and how to use sales events strategically to maximise revenue without cannibalising your base price. Essential viewing for any developer self-publishing on Steam.
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